Facebook passes fbclid parameter automatically in all links that are being clicked on Facebook, therefore you only need to create a parameter on the Zeustrack side, to store the data passed by Facebook.
Go to your Facebook Traffic Source template in Zeustrack and create a custom variable as shown on the screenshot. Leave the Placeholder column empty and only fill in Parameter and Name columns.
You may then pass fbclid to your offer page by including {var1} parameter in your offer URL.
Before placing the Money Page URL in a Facebook ad, be sure to remove &fbclid= from the URL. Part of the fbclid parameter values will be lost without this action.
Working with fbclid please keep in mind the following information:
Facebook sometimes modifies &fbclid= in URLs, removing the = or replacing it with another format. This happens on certain platforms (e.g., mobile feeds, m.facebook.com) and certain post types, potentially disrupting tracking.
Solution for Proper Tracking
Step 1: Add
fbclidas a custom variable in the tracking source.Step 2: When generating the URL, remove the
&fbclid=part to prevent conflicts.
For added clarity, you can markfbclid=REMOVEin the URL so that you leave this part out when setting up links.
Alternative: Facebook Conversion API
Iffbclidis only needed for Facebook conversions, you can enable Facebook’s Conversions API (CAPI) directly in the tracker. This way, you don’t need to includefbclidin the source at all, as the tracker will handle the necessary data for conversion reporting.
Resuming our tips:
If you need
fbclidfor other tracking purposes: Include it in the source but remove&fbclid=when setting up links.If you only need conversions to Facebook: Use the tracker’s Facebook Conversions API and skip adding
fbclidto the token; the tracker will handle everything automatically if the campaign has the conversion token and pixel configured.