Zeustrack offers a rich, real-time reporting system. Every report has up to three levels of grouping. You can also filter your reports by various definable parameters.
Below is the interface for campaign reports.
(1) Campaign full name in the Traffic source - Geo - Name format.
(2) Campaign id.
(3) Team users who have access to see this campaign.
(4) Edit button to edit the campaign settings.
(5) Clone button.
(6) Favorite button.
(7) Campaign reports panel.
Let's explore the campaign reports panel tabs.
Every report can be configured by a date range, a grouping, and a filter. You can then share the link to the report with your team members.
Details | Here you can see an overview of the settings on your campaign and modify them if needed. At the bottom of the page, you can also leave a comment for your colleagues. |
Daily | This report lists campaign performance day by day, within a specified date range. |
Landings | Pretty much the same as the Daily tab, but grouped by the landers connected to the campaign. |
Offers | The same as Landings, but grouped by the offers connected to the campaign. |
Visits | Each visit to your page has a unique id. Even when the same user clicks two or more times on your ad, it counts as a new visit. There are also several other filters.
Hide bots this checkbox will hide all of the filtered visits depending on your campaign/flow filters.  |
Groups, Placement, Keyword | These tabs represent data combined by the corresponding values that come from a traffic source. |
Domains | This report groups visits by tracking domains. |
Countries | This report groups visits by country. |
OS | This report groups visits by operating system. |
Browser name | This report groups visits by browser. |
Devices | This report groups visits by device brand. |
Depths | Depending on the tracking script, depth is a value of how many screens your user scrolled through on your lander or how many pages the user viewed on your site. This report represents landers grouped by depth. Additionally, you can filter these landers by groups. Read this article for more info on measuring user engagement. |
ISP | This report groups visits by the Internet service provider. |
Hourly | This report represents statistical data by the hour. |
Paths | This report groups visits by paths you specify in the campaign or the flow applied to the campaign settings. |
Referrers | This report groups visits by domains that your traffic came from. |
To help you to handle huge amounts of data, the Zeustrack reporting system offers you grouping, filters and indicator options.
Section (1)
Section (1)
Add Grouping - group campaign data by specific attributes you specify in the drop-down menu.
Add Filter - type the attribute for the filter and it will show the filtered result you’ve defined.
Let's say you grouped your campaign data by city and then want to filter it specifically for New York. To do this, you would add filter by city and type New York.
Add indicator - works pretty much the same as the filter, but groups the data in an equal to or less than | equal to or greater than data sets.
Grouping, filters, and indicators can be combined in any variation.
Section (2)
Section (2)
Here you can specify the date range within which you want to display the data. The Apply button applies the filtering preferences you’ve defined. You can then also share your report with your colleagues by using the Share button.
Updated New Metrics to Campaign Reports
We’ve added several new metrics to the Statistics → Campaigns section. These metrics provide better insight into your cost efficiency, conversion flow, and revenue performance.
What new metrics are available?
CPC (Cost per Click)
Formula: cost / clicks
Shows how much each click costs. This is an absolute metric, not a percentage.
Enabled by default
Positioned between CPV and CPL
EPD (Earn per Deposit)
Formula: revenue / deposits
Shows how much revenue you earn per deposit.
Disabled by default
Part of the Show deposit columns group
Positioned right after EPL
Lead2Dep (or Reg2Dep)
Formula: (deposits / leads) * 100
Shows what percentage of your leads convert into deposits.
Disabled by default
Part of the Show deposit columns group
Positioned before Deposit CR
Which metrics reflect monetary values?
CPC
EPD
EPL
(All of them show absolute currency values)
Which metrics reflect percentages?
Lead2Dep
(This metric is expressed as a percentage)
How to enable hidden metrics?
Go to the Campaigns section in Statistics
Click the Settings ⚙️ button
Enable the checkbox for Show deposit columns
Find and toggle on the metrics: EPD and Lead2Dep
New metrics are now available to you!