Filters tab contains one of the most important campaign settings. Here you define the behavior of your pages.
If the visitor satisfies the filters settings their money page (your lander) will appear. If the visitor doesn't pass the filters than we say that visit is filtered and they get redirected.
Instructions: Setting Active Filters
1. Active - applies the filter settings you define.
Allow all - redirects every type of traffic to a money page.
Filter all - redirects every type of traffic.
On High Alert - this checkbox enables a special filter mode. When an unwanted visit is tracked, the next five visits will also be sent to the safe page, no matter where they came from.
2. Allow any traffic - allows all kinds of traffic to visit your landers.
Allow Desktop traffic - allows visiting your landers only from a desktop.
Allow Mobile traffic - allows visiting your landers only from mobile devices.
3. Allow only whitelisted ISPs - you should create an ISP (Internet Service Provider) whitelist for your target country in Settings > ISP White Lists before you can start using this filter. When this checkbox is checked, traffic from other ISPs will be blocked.
4. Frequency cap - is the additional filter which you can use to limit the number of visits to your campaign. The frequency of visits is calculated by the cookies. By setting the frequency cap you are protecting your landers from bots and from unwanted visits; including your competitors. It is recommended to set the frequency cap equals to 1 when launching a campaign and increasing this value during the optimization process.
Zeustrack alert:
The frequency capping feature requires a cookie file to be set on your landers which are placed on your domains. This feature is turned on by default and the cookie file is set without any notification to the user. That cookie contains the info about the user which may be interpreted as personal data, however, this info does not contain any specific data that can identify a specific person.
In this case, if you are targeting EU citizens you might need to inform your visitors about that cookie file before they visit your landers. To keep it more simple you could use, for example, a template provided by the COOKIE CONSENT by Insites or create your own.
5.
IPv6 Filter | Use this option to redirect any IPv6 traffic. |
Filter Empty Referrers | Use this option to redirect any traffic without a referer. |
VPN/Proxy/Tor/Hosting Filter | Databases of IP-addresses of IP-replacement services. |
Luminati (js filter) | Database of IP-addresses and other specific markers related to Luminati's services. This is a JavaScript solution, so there will be redirect and some delay to perform the tests. |
Require Gyroscope on Mobile (js filter) | Use this option to send any traffic without physical gyroscope on the device (e.g. smartphone simulator) to the domain website. This is a JavaScript solution, so there will be redirect and some delay to perform the tests. |
Basic Headless | Determines headless browsers. These types of browsers are often used by bots. If a visit from a headless browser is detected such a visit will be redirected. It can detect only simple headless technology. |
Advanced Headless (js filter) | Also determines headless browser but this time more efficient and detects almost all hidden headless browsers. If a visit from a headless browser is detected such a visit will be redirected. This is a JavaScript solution, so there will be redirect and some delay to perform the tests. |
WebRTC Leak (js filter) | Detects WebRTC leak. If a leak is detected this visit will be redirected. |
Time Zone Consistency (js filter) [Beta] | This filter compares two time zones: the time zone expected by location and the actual (system) time zone of a visitor. If these numbers don’t match, such visits will be sent to the domain website. This is a JavaScript solution, so there will be redirect and some delay to perform the tests. |
Language Consistency | This filter compares the language of a browser expected by location and the actual (system) language. If these languages differ, such visits will be redirected. |
Advanced Social Filter | A collection of heuristics, that helps to identify bots and moderators that are checking ad links on Facebook. |
Search Filter | Filtering all visits that came from a manual Search. |
VPN/Proxy/Hosting Filter | Filtering out VPN, Proxy and Data Center hosting IPs. |
Social Filter | Combo filter for Facebook, Tiktok and Google. |
Social Prefetch | An outdated filter that shouldn't be used. |
6. You can enable Time Filters to filter your incoming traffic by specified number of unwanted visits in specified period of time.
To understand how this setting work please have a look at the screenshot above.This setup tells that if Zeustrack detects less than 5 real user visits within 3 minutes according to the rest of your filtering settings the Filter All mode will be turned on. The Filter All mode will be turned off and the system gets back to the regular Active mode after the system registers 30 real user visits within 5 minutes.
7. Filter All Schedule. To enable this filter go to the Campaign’s settings on the Filters tab and tick the Filter All Schedule checkmark. You’ll see a calendar with timeframes divided by half of an hour block and the time zone drop-down menu. Choose your time zone and specify the weekdays and day hours when you want to filter all your incoming traffic.
8. In addition to the basic filters, you can also set Custom rules.
Status - activates or disables a rule.
Type: Filter - this blocks traffic according to a defined rule. Allow - this allows traffic according to a defined rule.
9. To be able to use Custom rules, you'll need to press the Add condition to rule. There is a wide variety of conditions that can satisfy all your needs.
