At the top of the view, you will see the name of your team and your account (1). Clicking the little arrow will bring you to the submenu, where you can go to your profile or log out from your account.
(2) The New Campaign button creates a new campaign.
(3) The Column customization settings. You can customize the appearance of your campaign tab view and set which columns to represent.
(4) The Filter field inputs the filters you’ll use on your campaigns by name or id. Start typing to see the matching campaigns.
You can filter campaigns by the Attribute (5) and the Date range (6). Set the campaign attribute and date range then click on the Refresh/Apply (7) button. You will see campaigns matching your conditions.
- With traffic
- Last 3 days
- Last 7 days
- Last 30 days
- Current week
- Last week
- Custom range
Once you’ve chosen the attribute and date range and clicked the Refresh/Apply button, the tracker will store this setting and use it by default until you change it.
Explanation of table headers (8).
Full name of the campaign. The full name consists of the Affiliate network, the Country Code and the name you define.
Example: Advidi - US, UK - My Campaign. The Affiliate network and country code will be added to the full name automatically after you specify it. Next to the campaign's full name, you will see the colored rounded symbols. Hover over a symbol and you will see the user emails of the people who have access to this campaign;
The Overall column represents the total number of visits including filtered visits;
The Bleed column represents the percentage of filtered visits from overall visits;
The Visits column represents how many visits a campaign has in a specified date range;
The Clicks column represents how many clicks a campaign has in a specified date range;
The Leads column represents how many leads the advertised offer has in a specified date range. This number comes from the affiliate network as a postback;
The Revenue column represents how much revenue the advertised offer has in a specified date range. This number also comes from the affiliate network as a postback;
The Cost column represents how much money has been spent to promote the offer in a specified date range. You should take this number from your traffic source and type it in manually each day on the campaign details page (more accurate) or you if you know the exact costs, you can specify it in the campaign settings;
The Profit column represents the difference between the amount earned (Revenue) and the amount spent (Cost) when promoting an offer. If this difference is positive you will see the sum number colored green, if it’s negative it will be red;
CPV - cost per visit. This is how much one campaign visit costs you;
CTR - click-through rate. This is the number of clicks on the offer link divided by the total number of visits on a lander multiplied by 100 (CTR = Clicks / Visits * 100). This metric will give you an understanding of the percentage of how users click through your ad. The higher the CTR, the better, because a higher CTR represents the interest in your content.
CR - conversion rate. This is the ratio of clicks on an offer link placed on a lander compared to your leads.
CPL - cost per lead. This is how much one lead costs you;
CV - conversion from visits. This is the ratio of visits to your lander compared to your leads.
ROI - the return of investments. This is the ratio between the profit and the costs. The higher the ROI, the better. Positive ROI is colored green, while negative ROI is shown in red.
EPV - earn per visit. This is how much you’ve earned per visit on average.
All of your campaigns are combined in Categories (9). When you create a campaign, you can specify the category. The General category will be set as the default if you don’t define it. Categories help to put your campaigns in order. To create a category go to Settings > Categories.
Actual statistics of the campaigns grouped by category (10).
Other campaign controls.
Favorite allows you to save your configuration for future use. To do so, press the little star icon on the leftmost column.
Clicking on any table cell of the campaign will bring you the Campaign editor menu.