Filters tab contains one of the most important campaign settings. Here you define the behavior of your pages.
If the visitor satisfies the filters settings their money page (your lander) will appear. If the visitor doesn't pass the filters than we say that visit is filtered and they get redirected.
Active - applies the filter settings you define.
Allow all - redirects every type of traffic to a money page.
Filter all - redirects every type of traffic.
On High Alert - this checkbox enables a special filter mode. When an unwanted visit is tracked, the next five visits will also be sent to the safe page, no matter where they came from.
Allow any traffic - allows all kinds of traffic to visit your landers.
Allow Desktop traffic - allows visiting your landers only from a desktop.
Allow Mobile traffic - allows visiting your landers only from mobile devices.
Allow only whitelisted ISPs - you should create an ISP (Internet Service Provider) whitelist for your target country in Settings > ISP White Lists before you can start using this filter. When this checkbox is checked, traffic from other ISPs will be blocked.
Frequency cap - is the additional filter which you can use to limit the number of visits to your campaign. The frequency of visits is calculated by the cookies. By setting the frequency cap you are protecting your landers from bots and from unwanted visits; including your competitors. It is recommended to set the frequency cap equals to 1 when launching a campaign and increasing this value during the optimization process.
IMPORTANT NOTE: The frequency capping feature requires a cookie file to be set on your landers which are placed on your domains. This feature is turned on by default and the cookie file is set without any notification to the user. That cookie contains the info about the user which may be interpreted as personal data, however, this info does not contain any specific data that can identify a specific person.
In this case, if you are targeting EU citizens you might need to inform your visitors about that cookie file before they visit your landers. To keep it more simple you could use, for example, a template provided by the COOKIE CONSENT by Insites or create your own.
IPv6 Filter - use this option to redirect any IPv6 traffic.
Filter Empty Referrers - use this option to redirect any traffic without a referer.
VPN/Proxy/Tor/Hosting Filter - databases of IP-addresses of IP-replacement services.
Basic Headless - determines headless browsers. These types of browsers are often used by bots. If a visit from a headless browser is detected such a visit will be redirected. It can detect only simple headless technology.
WebRTC Leak (js filter) - detects WebRTC leak. If a leak is detected this visit will be redirected.
Language Consistency - this filter compares the language of a browser expected by location and the actual (system) language. If these languages differ, such visits will be redirected.
In addition to the basic filters, you can also set Custom rules.
Status - activates or disables a rule.
Type: Filter - this blocks traffic according to a defined rule. Allow - this allows traffic according to a defined rule.
To be able to use Custom rules, you'll need to press the Add condition to rule. There is a wide variety of conditions that can satisfy all your needs.